The Row
The Row is a serviced apartment complex in Sanur, East Bali. I created a brand identity that aimed to reflect the luxurious and stylish surroundings of the complex and its spacious, loft-style apartments. To capture the essence of the signature modular pool-facing cascaded doors that every unit is equipped with, I designed a sleek, modern logo and elegant color scheme that conveyed the sense of relaxation and comfort that guests would experience while staying just meters away from one of Bali's most beautiful white sand beaches.
In the end, the branding proved to be a resounding success, resulting in a waiting list prior to launch and 100% occupancy since launch.
The Row's brand identity continues to attract new guests and make a significant impact in the local hospitality industry.
